A Beginner’s Guide to Online Marketing

A Beginner’s Guide to Online Marketing

A Beginner’s Guide to Online MarketingKnowing the ins and outs of online marketing could potentially make or break your business. Online marketing is a very important part of doing business and increasing your company’s online presence and customer awareness as well as your sales which cause your business to grow. For those unfamiliar with online marketing, the following beginner’s guide will assist you in learning some of what you need to know.

This is where it all starts, with a plan. You need to find out what your customers are interested in and plan your marketing strategy around it. Getting to know your customers before you start your campaign will help you ensure success.

The Story
Creating your company’s story is very helpful to get customers interested. If you have a compelling story of how your company got started, you can endear the reader with your tale of humble beginnings and hard work to craft your company.

Site and Content Crafting
You need a website that is appealing and easy to use. This is essential in getting customers to stick around long enough to buy what you’re selling and recommending your business to others. Content is also important. It must be relevant to what your business is about as well as interesting. Content is not limited to just what’s on your site, but can also be in the form of blogs about your business, articles written, reviews of your products or services, etc. The content should contain keywords that will eventually drive your site’s ranking to the top of the search pages.

Social Media
Getting your business out there involves getting into social media. To effectively do this, you need to find out where most of your target audience is and focus on that. Creating social media accounts and engaging potential customers through them is a very smart move indeed.

You have to optimize your marketing for mobile platforms as well to capture all the potential customers you can as the mobile platform is growing larger than ever before.

About Thomas Justesen

My name is Thomas and I'm a blogger and online entrepreneur. I have a great passion for creating online business, and teach others how to also succeed online. Are you looking to learn how to achieve success online? Contact me on social media and here on the blog!

1 Comment

  • John Ogrins

    Reply Reply December 23, 2014

    Good post Thomas… still working on learning about my potential customers.

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